The next great idea to potentially expand your brand, may be one you have already thought of before! Branding is about staying consistent with what makes you different. I live for the ‘aha’ moments, that allow me to see a project I’ve been stuck on for months in a totally new way. In order to stay unique, I research market types, client profiles, and industry trends. With brand strategy, I believe in consistently finding new ways to understand and communicate with your desired audience. Efficiency requires an innovative mindset with practical goals.
Great marketing strategies come from great planning. Many businesses begin with elaborate marketing plans, but get caught in the unexpected ebbs and flows of business and may lose sight of what’s to do. Executing a marketing plan takes consistently recording and analyzing progress. A marketing strategy can help you track your goals and stick with your plan!
The modeling industry is a dynamic world that can be challenging for anyone to step into. Whether you are an agency represented model, or just looking to build your portfolio, having someone on your team helping you figure out how to get to the next level is important. As a freelance model, I developed strategies for my own booking and portfolio development. However, being with an agency has expanded my knowledge to a higher level of professionalism regarding castings, bookings, and the overall lifestyle of a model.
Whether you are a business owner or a creative, social media platforms can and should be used as your backup portfolio! Social media strategy can help you stay on top of posting content, engaging with the right audience, and building professional relationships. Add On: General Social Media Management (scheduling, data tracking, partnerships), Data Analysis & Strategic Planning, Production Services for Promotional Content.